That one form is Content Marketing.
Content marketing is focused on creating, publishing, and distributing content (such as newsletters, blogs, press releases, and case studies) for a targeted online audience.
It is used by businesses to educate, inform, entertain, and inspire the action of existing and potential customers. This in turn attracts attention and generates leads, expands the customer base, generates online sales, increases credibility, improves media coverage, and engages and sustains an online community of users.
If you're thinking about adding content marketing to your 2024 marketing plan, click on the link below to see an infographic on the 8 Great Reasons to Include Content Marketing in Your 2024 Marketing Plans. You'll be convinced!
Today's content needs to be fresh, readable, relevant, and useful for a reader on your site. And as with anything in the digital world, it has to look good too, in an easily digestible way.
By doing PR, you’re continually working on building trust and credibility for your brand without spending too many marketing dollars.
Every company needs a blog to increase its visibility. The more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website.
With effective marketing research, you gain invaluable information about your customers, competitors, buying patterns, demographics, and current market trends.