The Hardy Group Quarterly Webinars

The Hardy Group — Quarterly Fireside Chats

Webinar Strategy, Design & LinkedIn Promotion

Collaborated with The Hardy Group to plan, design, and promote a series of quarterly webinars known as Fireside Chats—virtual conversations featuring leaders in higher education and organizational strategy. Each event was positioned to highlight timely topics and thought leadership while strengthening The Hardy Group’s digital presence and engagement on LinkedIn.

Highlights:

• Developed a cohesive content and visual strategy for quarterly webinar campaigns
• Designed branded promotional graphics and event materials consistent with The Hardy Group’s identity
• Crafted LinkedIn ad copy and posts to drive registration and site traffic
• Coordinated timing and messaging across social channels for maximum visibility
• Ensured seamless integration between event promotion, registration, and post‑event follow‑up
• Elevated brand awareness and audience engagement through consistent, professional storytelling