Web Development Project

Crystal Waves Wellness — Brand + Website Build

I led the full build and launch, creating a scalable digital foundation for a new wellness brand.

Highlights:
• Website Design & SEO Optimization — Responsive Wix build with structured content and search‑ready architecture
• Brand Strategy & Naming — Defined brand pillars, naming conventions, and positioning
• Visual Identity Development — Cohesive color palette, imagery, and design system
• Messaging Architecture — Conversion‑focused copy for services and CTAs
• Technical Integration — User-friendly forms and responsive layouts for seamless UX
• Digital Asset Management — Standardized assets for consistent use across web and social

Client Testimonial: "Working with Barbara was an absolute gift! She brought technical expertise and creative design to my website, all while honoring the heart and vision of my work. Her attention to detail, responsiveness, and intuitive insights made the entire process feel collaborative and effortless. I highly endorse Barbara and look forward to our next project together." -- Carla Hart, Founder, Crystal Waves Wellness, LLC