Web Development Project

Crystal Waves Wellness — Brand + Website Build
I led the full build and launch, creating a scalable digital foundation for a new wellness brand.
Project Scope:
• Website Design & SEO Optimization — Responsive Wix build with structured content and search‑ready architecture
• Brand Strategy & Naming — Defined brand pillars, naming conventions, and positioning
• Visual Identity Development — Cohesive color palette, imagery, and design system
• Messaging Architecture — Conversion‑focused copy for services, onboarding, and CTAs
• Technical Integration — Scheduling tools, forms, and responsive layouts for seamless UX
• Digital Asset Management — Standardized assets for consistent use across web and social